Sherman ISD’s growth and aging facilities demanded a newer, larger solution for grades 9-12. The 500,000 square foot campus includes a three-story classroom tower, generous athletics facilities, and a dedicated CTE wing, all surrounding an active student courtyard. Beginning with creating a video to help explain the bond to the entire community, XD was involved every step of the way: videography and photography of VLK Launch design events, 3D stills, animated sequences, and multiple marketing videos that highlighted various parts of the project for the community. XD also worked closely with the VLK Pixel and the Sherman community to build a brand for the new high school by leading a student design committee that resulted in updates to logos and the development of a new “badge” to be used across the campus and student apparel.
A facility of this stature in the community needed a clear brand, and XD worked with community members and VLK Architects to help craft a clear set of logos, colors, and typography choices that would inform the image of the facility for years to come. Updated logos were just the beginning – a student-led discussion of a new badge and crest, a cohesive graphics and signage package for the facility, and a set of guidelines for the client were all part of ensuring the image and brand of Sherman High School stayed consistent.